Observation | Country Multipliers Makes Monetization Easier for Developers
Advertisement
Country-specific currency exchange rates enabled Ludia to increase ad revenue by 165% across more than a dozen countries.
Country Multipliers
On March 25, 2021, Tapjoy, a leading mobile advertising and app monetization company, launched a self-serve tool “Country Multipliers” for its industry leading Offerwall. And the tool is designed to help app publishers all over the world optimize their revenue.
Available through the Tapjoy dashboard, Country Multipliers enables publishers to increase Offerwall conversions by awarding virtual currency for rewarded advertising offers at different exchange rates based on a user’s country and region.
At the time of its launch, the release comes as traffic to the Tapjoy Offerwall surpassed 1.6 billion opens throughout 2020 and 41 million monthly unique visitors in Q4, making it the most trafficked and highest revenue quarter in the company’s history.
“As consumer interest in rewarded advertising and In-App Offerwall continues to grow throughout the world, publishers are becoming more sophisticated in their approach. Our goal is to give publishers the tools they need to optimize Offerwall performance at a granular level, and Country Multipliers is a great example. It provides a better user experience by equalizing buying power outside of the United States, which drives increased engagement with the Offerwall and brings in additional ad revenue, while complementing IAP for the publishers.”
——Benjamin Chen
Advertisement
EVP Global Developer Relations, Tapjoy
Instead of relying on a single, fixed rate of exchange based on a fiat currency such as the US dollar, Country Multipliers adapt to the unique purchasing power and relative currency exchange rates for different countries, enabling app publishers to more granularly optimize revenue worldwide. In Beta tests, Country Multipliers significantly increased Offer completion rates and the Average Revenue Per Daily Unique Visitors (ARPDUV) rates of Offerwall users in non-US countries.
Jurassic World: Alive
The Game, a theme park builder combined with epic dinosaur battles, used Tapjoy’s Country Multipliers to drive a sharp increase in revenue in Russia. After using Country Multipliers to increase the Offerwall currency exchange rate by three times for Russian users, the app increased its ad-based ARPDUV by 77%. The app also saw a 34% increase in average conversion rate and a 105% in daily ad-based earnings. Ludia quickly scaled the optimization against more apps and saw similar increases in Germany, Brazil and other countries.
“Using Country Multipliers helped Ludia see its best non-currency sale weekday revenue ever in Russia,” said Francois Daoud, VP Marketing at Ludia. “The number of users who are actually completing Offerwall offers has risen in a number of countries, and we’re expecting to see those results continue as we keep Country Multipliers in place. This opens up new possibilities for us as we look to increase revenue outside of the United States.”
——Francois Daoud
Advertisement
- Previous article
- How to Download and Install Wyze App for Free?
- Next article
- The Next $1 Billion-level Match-3 RPG Mobile Game? Small Giant Games Releases New Zombie Theme
Advertisement
OTHER NEWS
How to Get Free Diamonds in Hay Day?
BY Baker
How to Send Messages on WhatsApp Without Internet?
BY Griffiths
Cash: from the Most Popular Payment Method to the Least-used One
BY Shawn
How to Get Free Gold Bars in Candy Crush?
BY Davis
Observation | South Korea’s Gaming Market: The Expansive Comic Market of South Korean and The Active Webtoon Adaptation (ⅠI)
BY Harris
Bumble’e new Feature Prevents Harasser From Using Unmatch to Hide
BY Jane
RECENT NEWS
-
PUBG Mobile Esports Generated 200 Million Hours of Viewing in 2020
-
Mario Kart Tour Races to $200M revenue and 200M Downloads
-
Game Acquisitions Expand Globally in Q1 2021 with 280 Deals Worth $39 Billion Surpassing That in 2020
-
The Games Fund Launched a $50 Million Early Investment Fund to Invest in American and European Companies
-
The Next $1 Billion-level Match-3 RPG Mobile Game? Small Giant Games Releases New Zombie Theme
-
Observation | Country Multipliers Makes Monetization Easier for Developers