Ten Trends of Social Media

5. Social Gaming = Game Social

Due to the normalization of lockdown policy, people begin to choose online games for amusement. As a result, gaming communities come into being, and gradually become mature. The communities focus on different groups of game players. We start to realize the reason why people may be obsessed with games and the value of games in real life. The brands are paying more and more attention to gaming communities, and we will probably see the popular games becoming the focus of brand marketing.

4. Old Marketing Strategies in New Markets

Some trends may pop up only for once, while others repeat to appear to the public for times. And the rule also applies to marketing, as we sometimes see the marketing strategies used in the past appear in the public again, especially during the fluctuated period. The reason is simple: marketing practitioners give up the controversial ideas, and choose to use the ideas that have verified in the past. In 2021, brands will go back to simple marketing strategies, and we will see a new booming of the old-fashion marketing style.

3. Social Media Giants Adapt to New Normal

Looking back to the history of social media development, we can see some media exaggerating the demise of one social platform, or bragging the booming of another one. As a result, we tried to analyze the development of the main social media platform at the moment. And we made a conclusion that those platforms still maintain their key places in 2021 and even in the coming few years. They will probably develop new functions for themselves to meet different trends in the future. Therefore, their key places will not be replaced in the coming few years.

2. The Growth of Fake News in Social Media

From the highly beautified blogs in Instagram to the fake posts in Twitter, social media have always been the platforms that blurs the line between fact and fiction. In the context of epidemic, the issue of fake news attracts more attention of people. The society is facing uncertainties, which become the hotbed of fake news. And fake news may cause people to make wrong decisions that may have great influence on their life. In 2021, brands and social media will emphasize on the truth to avoid fake news.

1. Audience with Social Conscious will bring an impact

This will be the most important trend in 2021. In 2020, we can see the influence of the generation with social awareness (as well as Generation Alpha) towards brands, politics and society. And in 2021, the brands have to participate more in the social issues like mental health, inclusiveness and justice. Otherwise, they will lose their importance in the society and become out-of-date.

Essential Trend of 2021: “Customer Is the King”

The key to succeed in brand marketing in 2021 is customer. The saying “Customer is the king” seems to be out-of-fashion, but it’s true and important when it comes to brand marketing. The only way for the brands to survive in the fierce competition is to understand their customers, including their motivations and their needs, and to make marketing strategies based their understanding. Let’s take action! To talk with customers and turn it into elements for brand success.