The latest survey report released by Penthera and Apptopia shows that the downloads of health and fitness apps have reached a new peak during the COVID-19 pandemic. Compared with the same period last year, the number of downloads of fitness apps on the iOS and Google Play app stores in the first half of this year has increased by approximately 6%.
The report also pointed out that compared to January 2020, the number of health and fitness apps installed in May this year increased by 37% month-on-month. The main driving force is the US market. The survey results show that 64% of interviewees believe that the time they spend on fitness applications this year has increased significantly compared to last year.
Among fitness apps, fitness apps that feature video content have 65% more installed than similar products without video content. There are 39% more daily active users and 15% higher in revenue.
The survey also found that video content has absolute advantages in fitness applications. People being interviewed said that they prefer fitness video content, because it allows them to exercise according to their own schedule and be more flexible. In addition, the video content also allows them to exercise anytime, anywhere.
50% of interviewees said that if video content is downloadable, they are also willing to pay subscription for services offered by fitness applications. Up to 95% of the people said that they will continue to use health and fitness apps after the epidemic is over.
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