Hugo Yu, the founder of iDS BUYBUYBUY (hereinafter referred to as "iDS") is the former executive editor of Harper’s Bazaar. After leaving her job in 2015, she tried her luck in a number of business programs and finally hit success in iDS in September 2017.
Setting its eyes on high-end beauty and health, iDS commitments itself to introducing cutting-edge beauty technology from Europe and the US to provide professional beauty and anti-aging plans for Chinese metropolitan women. It provides various services to meet client’s diverse needs in energy management, stress management, pain management, hormone management, youth management and more.
At the beginning of 2018, iDS took the lead in directly reaching cooperation with the brand founder families such as Chanteca, Leonor Greyl, By Terry, and Acca Kappa. These brand founder families were originally Hugo Yu’s friends in the industry. They not only provided iDS with an exclusive co-branded product line, but also went deep into users’ community to answer questions in person to help promote in-depth and professional services by writing columns and shooting tutorials.
Thanks to years of experience in providing consulting services for European and American brands and family consumer funds, the iDS team was able to manage a quick cold start. According to the team, iDS now excavates at least 4,000 beauty and health-related niche expert brands every year, and strictly screens out 500 products & solutions from them.
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