SHEIN Lead the Race to Buy British Fashion Retailer Giant Arcadia

According to the latest foreign media reports, Chinese cross-border fast-fashion retail platform SHEIN has been touted as the front-runner to buy British fashion retail giant Arcadia Group.

When Arcadia went into liquidation on the evening of November 30, retail analysts were expecting interest from the majority of companies. Next, Boohoo, Miss Selfridge, Frasers Group and Marks & Spencer could be among potential interested buyers. Boohoo, an online fashion retailer, was previously thought to be the ultimate catcher. But SHEIN is rumoured to have made a more competitive offer. According to the report, Arcadia’s bid deadline is January 18, and we believe the answer to the mystery will be clear soon.

According to data released by SimilarWeb on January 19, SHEIN’s main site (SHEIN.COM) has the United States as its leading market in terms of global market traffic, followed by Italy, France, Brazil and Spain. The United Kingdom does not make the top five.

But according to its national regional site, SHEIN.co. UK, its traffic is also significant in the UK, where it has fallen recently. So, whether it’s because the main site needs to expand more, or to continue to build its presence in the UK, buying Arcadia is worth a try at some point.

It is reported that Topshop continues to close due to the global pandemic, which has a significant impact on the business and trade of Arcadia Group and is on the brink of bankruptcy. In contrast, China, especially the cross-border independent website brand sellers represented by SHEIN, are bucking the trend of growth in the epidemic. They not only won nearly 10 billion dollars in revenue in 2020, but also began to touch other categories.

SHEINs success is known for its supply chain layout, which is what the industry is most talked-about about its model. On January 15, SHEIN published its 2021 investment announcement, and the strong requirements for suppliers became clear gradually.

Seen from the content of the announcement, the supplier recruitment section of SHEIN includes FOB suppliers, ODM suppliers and secondary process factories.

First, for FOB (free on board) suppliers, the requirements put forward by SHEIN to the suppliers are that under the condition that SHEIN provides sample clothes and paper samples, the suppliers need to control the delivery period within 7 to 11 days, and bear the ability of “undertaking 100-500 small-scale orders”, and the factory area of such FOB suppliers is “at least 2000 square meters”, and the factory parking space is “no less than” 80 “. According to the official account, these suppliers are mainly responsible for SHEIN European and American women’s wear, Middle East women’s wear, theme dress, men’s wear and children’s clothing.