Launched 3 years ago, "Pokemon Go" is still going strong!
Advertisement
Since its launch in July 2016, Niantic's AR mobile game "Pokémon Go" has still been popular all over the world. Three years have passed, the leading position of "Pokemon Go" in this field is still unshakable. The market research organization, SensorTower, estimates the total turnover of "Pokemon Go" in the global App Store and Google Play has reached USD 2.65 billion in the 3 years after launching.
Last month, the game once again ushered in a small peak in revenue, with a cumulative total of USD 110 million (approximately CNY 780 million) worldwide. Compared with the USD 76.6 million achieved in August last year, an increase of 44% year-on-year; compared with the USD 63.5 million achieved in July, the month-on-month increase was as high as 76%.
It’s worth mentioning that August 2020 is the 4th in revenue per month in Pokemon Go’s history, only lower than July 2016 (USD 256 million), August 2016 (USD 195 million) and September 2016 (USD 141 million). It can be seen that since its revenue increase in the initial stage, now "Pokemon Go" again ushered in "reverse growth".
Advertisement
In terms of country and region, for August’s revenue performance, the United States is the largest revenue market for this game, contributing USD 44 million in turnover, accounting for 40%. The Japanese market followed closely behind, contributing USD 34 million, accounting for 31%. However, in terms of the average revenue per download (ARPU) of cumulative revenue, the Japanese market is slightly better, with an ARPU value of up to USD 45. While ARPU in the U.S. market is only USD10.
During August, "Pokémon Go" performed well in the United States and Japan, and it is generating high revenue in the U.S. market. Data shows that this game has consistently ranked within the top 10 best-selling iOS in the United States. While in the Japanese local market, it is not the best, ranking only within the top 20 best-selling iOS in Japan.
Advertisement
- Previous article
- The consumption power of female players continues to grow
- Next article
- With monthly subscription of USD14.99 in Ubisoft, you can enjoy hundreds of 3A games!
Advertisement
OTHER NEWS
Google‘s new Features Make Password Management and Payment in Chrome Easier
BY Lee
Apple Launches Extended Holiday Return Policy
BY Teresa
Mario Kart Tour Races to $200M revenue and 200M Downloads
BY Lloyd
Lazada: Record-Breaking Sales on Double Eleven
BY Joan
Local News’ Transition to Paid Content In the Context of Layoffs, Mergers and Bankruptcies III
BY Jessica
Study shows that well-edited hometown wiki entry will attract tourists
BY Julia
RECENT NEWS
-
PUBG Mobile Esports Generated 200 Million Hours of Viewing in 2020
-
Mario Kart Tour Races to $200M revenue and 200M Downloads
-
Game Acquisitions Expand Globally in Q1 2021 with 280 Deals Worth $39 Billion Surpassing That in 2020
-
The Games Fund Launched a $50 Million Early Investment Fund to Invest in American and European Companies
-
The Next $1 Billion-level Match-3 RPG Mobile Game? Small Giant Games Releases New Zombie Theme
-
Observation | Country Multipliers Makes Monetization Easier for Developers