Brazil Will Try Chinese Live Shopping on "Black Friday"
Advertisement
Felipe Neto, a well-known Brazilian influencer with 40 million followers on YouTube, will be the host of B2W’s Black Friday event. (B2W is a Brazilian retail company.)
The "live shopping" model, a combination of "entertainment and sales", will be widely tested on Black Friday in Brazil this year.
Black Friday, on November 27, is the second most important day in Brazilian business and the most important day for e-commerce. Brazil has introduced a new sales mode from China — "live shopping" this year. And live shopping has already become very popular in China.
Last year, Jack Ma (the founder of Alibaba) challenged Li Jiaqi (an influencer selling beauty products in China) to see who could sell more lipsticks. Since then, live shopping has become a part of e-commerce marketing.
Advertisement
The Internet has provided an unprecedented opportunity to live shopping. “Through this way, the gap between the buyer and the seller is getting smaller.” said Pedro Alvim (32 years old), who works for Magazine Luiza, one of Brazil's largest retailers.
In Brazil, live shopping ranked only the ninth in marketing and distribution channels. And the first trial of live shopping in Brazil wasn’t selling lipsticks, but selling coffee. In Magazine Luiza’s App, four stores worked together to sell coffee online for an hour. In that hour, their sales volume increased by 100 times. And within one day, they succeeded in selling an amount that they had to sell for a month as in normal time.
Advertisement
- Previous article
- Local News’ Transition to Paid Content In the Context of Layoffs, Mergers and Bankruptcies III
- Next article
- Watch Dogs: Legion Review I
Advertisement
OTHER NEWS
Choupette, Karl Lagerfeld’s Beloved Cat
BY Virginia
Online holiday shopping sales in the U.S. could surpass $200 billion this year
BY Sarah
Flipkart and Amazon Will Face Fierce Competition from JioMart
BY Shawn
UK Government to ban Installation of Huawei’s 5G Network
BY Watson
How to Get Gold and Diamond for Free
BY Denise
Can you get night vision by eating carrots?
BY Jessica
RECENT NEWS
-
PUBG Mobile Esports Generated 200 Million Hours of Viewing in 2020
-
Mario Kart Tour Races to $200M revenue and 200M Downloads
-
Game Acquisitions Expand Globally in Q1 2021 with 280 Deals Worth $39 Billion Surpassing That in 2020
-
Free Fire Shows Strong Momentum, with Its Revenue Overtaking PUBG Mobile in a Single Market for Q1 2021
-
The Games Fund Launched a $50 Million Early Investment Fund to Invest in American and European Companies
-
How to Download and Install Wyze App for Free?