TikTok Partners with Shopify on Social Commerce

Meanwhile, Shopify has launched a tool called “TikTok Pixel”, which helps sellers to track user behaviors of the users from TikTok advertisement, so that they can assess performance of every campaign. And the user behaviors include page view, registration, add-to-cart, order and payment.

According to TechCrunch, to boost the cooperation between the two companies, TikTok also offers $300 bonus to seller who meet their requirements to help them start their promotion on TikTok.

For now, after users clicking TikTok ads, they will jump to a new page outside the APP. We heard that some of the Shopify sellers who run their own TikTok accounts have achieved in leading a number of their TikTok followers to buy their products in Shopify. On the other hand, rumors said that Zynn is going to cooperate with OFO. All of these reflect to us a fact that social commerce is booming. And that’s the reason why social platforms of Facebook and Google all start to develop their e-commerce businesses.

For better experiences, TikTok will surely develop its own seller platform.

According to TikTok, providing TikTok advertisement services and tracking tools to Shopify sellers is their first step of cooperation. They will broaden their cooperation in the future. It is said that TikTok is testing a new function to show sellers’ information and their products in their TikTok video ads and their TikTok account profiles.

As a representative of TikTok said, TikTok’s goal is to help the users complete their entire buying behaviors without jumping to other APPs or external pages.