The popularity and money-making competence of children bloggers demonstrate their infinite possibilities, and at the same time, are beyond the reach of many adults.
Most of the income of YouTube bloggers comes from advertising, paid sponsored content, merchandise sales and offline events. To make big money, they need professional and mature business operations for backup.
Most of Ryan’s revenue comes from advertising in the first half of the film, which accounts for 96% of his total revenue, and the rest comes from sponsors. His Midas touch is so effective that every toy that he praised could sell out that same day. This is undoubtedly a kind of video promotion in the present fashion.
At present, Ryan already has his own independent toys, clothing, and home furnishing brands, which are sold in retail giants such as Wal-Mart, Amazon, and Target. At the end of last year, the Ryan family also opened an online store on Amazon, opening up the cooperation channel of offline and online sales.
At the same time, he also hosts his own derived TV show on CNN’s Nickelodeon Channel, and reached an agreement with American streaming giant Hulu to repackage his video.
Anastasia, also, is very popular among advertisers. She has received no less than six-figure checks from well-known sponsor brands including Danone Group and Legoland.
Her management team will launch a series of toys and mobile games, and plans to publish a book in the near future. Last year, she and her parents moved from Krasnodar, Russia, to Boca Raton, Florida.
While children “net celebrities” have gradually been a new business favorite, more and more children are appearing in short videos on Internet.
Some young kids appear on accounts carefully planned by their parents, and when they grow up, they begin to create their own channels on YouTube, and many of them became social media “stars” at an early age.
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