A Black Friday With Booming Online Sales

On the first day of this year’s Black Friday, the number of orders on AliExpress increased by 1.6 times compared with that of last year with the sales volume rising by 3.5 times. Among all the countries, the sales volume of South Korea increased nearly 15 times, that of Spain increased by 7 times, that of Poland increased by 6 times, and that of France, Russia and Ukraine increased by more than 4 times.

From Singles’ Day to Black Friday, Christmas-related products have been top-selling. The sales of coffee utensils increased by 120%, Christmas dinnerware sets by more than 100%, Christmas lights by nearly 260%, and Christmas toys by more than 500%.

When it comes to Christmas trees, the sales volume on AliExpress increased by more than 40% year-on-year, and the large-scale Christmas trees of more than 1.5 meters accounted for nearly half of the total volume. Wang Quan, a Chinese businessman on AliExpress, has been busy working every day recently and he said: “We have expanded the recruitment of 30 or 40 workers and worked overtime this month to ensure that orders from Europe and South Korea can be delivered on time.”

Shenzhen Fengrui Technology Co., Ltd., which has been operating Christmas products for seven years on AliExpress, has seen sales growth of more than 200% in Spain and France this year. “Trees over 1.5 meters are the most popular. Within 24 hours of the order transaction, the overseas warehouse can arrange the shipment, and it can be delivered to consumers in 3-5 days.” said Li Yuling, head of the company.

Meanwhile, the logistics, payment and other infrastructure of AliExpress are also gradually improved. Alejandro, from Madrid, Spain, received the 55-inch Chinese color TV set purchased on AliExpress in the first five hours of double 11. After Double 11, AliExpress delivered the international package to 18 countries within 7 days. What’s more, relying on the AliExpress logistics line, the large goods, such as motorcycles, sofas, beds and bathtubs, which were difficult for the cross-border shipment, can now be delivered to your door with one click.