Observation | Country Multipliers Makes Monetization Easier for Developers

Vice President of Marketing at Ludia

By turning a fixed currency rate into a variable currency rate in strategic geographic regions, Tapjoy makes it easier to increase app revenue outside of the United States. As Country Multipliers go into widespread effect, Tapjoy has prepared appropriate multipliers for dozens of countries around the world.

The traffic increase to the Tapjoy Offerwall can be partially attributed to the company’s 2020 release of Multi-Reward Engagements for Cost-Per-Engagement (CPE) offers, which allow users to earn multiple rewards within one ad offer.

The company will continue to contribute to Offerwall innovation by releasing a number of designs, user experience and infrastructure improvements to the Tapjoy Offerwall throughout 2021 as it continues to innovate the In-App, rewarded advertising unit that it pioneered on mobile starting in 2008.

App publishers can navigate Country Multipliers on the Tapjoy dashboard.

About Ludia Inc.

Ludia Inc. is one of Canada’s leading mobile video game companies. Its high-quality portfolio includes original games based on internationally recognized brands such as Jurassic World: Alive. Dragons: Titan Uprising, Warriors of Waterdeep, Jurassic World™: The Game, Teenage Mutant Ninja Turtles: Legends, Dragons: Rise of Berk, and much more.

The development studio welcomes 400 dynamic and bright crew members. Awarded “Canada’s Best Game Maker” by Apple, Ludia was also recognized for “Best Place to Work 2018” by gamesindustry.biz and “Montreal’s Top Employers 2021”.

About Tapjoy

Tapjoy is a leading mobile advertising and app monetization company. Founded in 2007 and headquartered in San Francisco, Tapjoy is a global organization with more than a dozen offices worldwide. Our platform empowers advertisers to connect with over 1 billion monthly active users through variable advertising that drives awareness, engagement, and the metrics that matter most to their overall growth. With daily advertising engagement of 40 million, the company works with the Top 200 grossing app developers. Currently, 40 thousand active apps have been integrated into Tapjoy’s SDK. Meanwhile, companies such as Scopely, Glu, Ludia, and many of the Top 200 grossing app publishers trust our platform to monetize their content, grow their audiences, and reward their users.