How Does Game Industry Affect the Market?

Casual game publisher  Playrix  ranks second in market share. The company's Gardenscapes, Homescapes and Fishdom and other works have maintained strong growth. Thanks to this, Playrix's puzzle game revenue has nearly doubled year on year, reaching nearly $742 million.

Zynga, by contrast, has grown its share mainly through acquisitions. Zynga recently acquired Peak Games, the publisher of the match-3 mobile game Toon Blast, for $1.8 billion. Gram Games, the Turkish maker of Merge Dragons, was also acquired in 2018 for $250 million.

Strategy Games

In the strategy game market, Supercell, the publisher of "Clash of Clans" and "Clash Royale" (Clash Royale) ranked first in revenue. In the first nine months of 2020, the company's total revenue in the U.S. market is approximately $378 million.

FunPlus ranked second. The company released works such as King of Avalon and Guns of Glory, and its overall revenue increased by 58.7% year-on-year to nearly $339 million.

RPG Games

In the first 1-3 quarters of 2020, South Korean game company Netmarble is the company with the highest revenue in the US RPG mobile game market. Netmarble acquired game manufacturer Kabam in 2017. With the large-scale RPG fighting mobile game Marvel Contest of Champions developed by Kabam, Netmarble's total revenue has also increased significantly, with total user spending exceeding $254 million. An increase of 68.6% year-on-year.

Ultracasual Games

During the 1-3 quarters of 2020, Voodoo invested by Tencent is the most downloaded hyper-casual game publisher in the US market, with 210 million downloads in the same period. At the same time, AppLovin relied on its studio Lion Studios to officially enter the ultra-casual game market, with a cumulative download of approximately 125 million times during the same period. The ultra-casual game market is extremely competitive, and many companies are moving into the category or building their strength through strategic investments and acquisitions. Like AppLovin, the mobile monetization platform ironSource also announced the establishment of a casual game team Supersonic Studios in early 2020, officially entering the field of ultra-casual games.