The consumption power of female players continues to grow

U.S. mobile game market trends

In Q4 2019, the total revenue of the mobile games in the U.S. market generated revenue of  USD 4.3 billion on App Store and Google Play, a year-on-year increase of 21.5% and a month-on-month increase of 3.4%. The growth rate was slightly slower than Q3. Among them, the total revenue of TOP100 mobile games in the App Store and Google Play accounted for USD 2.83 billion, which was basically the same as Q3, with a year-on-year increase of 22.7%. At the same time, Top100 mobile games’ revenue only accounted for 65.8% of the total U.S. mobile games revenue (67.5% in Q3), and the market concentration further declined.

U.S. mobile game market composition 

The Q4 strategy mobile game revenue in the US market was USD 830 million. Although it is still in the leading position, growth has almost stagnated. On the contrary, most other categories showed an increase in income. Among them, leisure and betting mobile games had the highest growth rates, 8.5% and 5.2% respectively. The growth of leisure games mainly comes from "Gold Coin Master", "Candy Crush Legend" and " Gardenscapes ". Most of the top betting games maintain a month-on-month growth of more than 10%. The market performance of these two categories shows that female mobile game players are still the main growth force in the U.S. market.

The decline in revenue from action and adventure mobile games is a normal fall after the explosive growth of Q3.

In terms of downloads, leisure games still rank No. 1, but growth has stagnated for three consecutive quarters. In addition, downloads of most categories declined, and only the ‘action’ category showed a significant increase. The increase came from the "Call of Duty Mobile Game" jointly launched by Tencent Tianmei Studio and Activision Blizzard.