Observation | Country Multipliers Makes Monetization Easier for Developers

Country-specific currency exchange rates enabled Ludia to increase ad revenue by 165% across more than a dozen countries.

Country Multipliers

On March 25, 2021, Tapjoy, a leading mobile advertising and app monetization company, launched a self-serve tool “Country Multipliers” for its industry leading Offerwall. And the tool is designed to help app publishers all over the world optimize their revenue.

Available through the Tapjoy dashboard, Country Multipliers enables publishers to increase Offerwall conversions by awarding virtual currency for rewarded advertising offers at different exchange rates based on a user’s country and region.

At the time of its launch, the release comes as traffic to the Tapjoy Offerwall surpassed 1.6 billion opens throughout 2020 and 41 million monthly unique visitors in Q4, making it the most trafficked and highest revenue quarter in the company’s history.

“As consumer interest in rewarded advertising and In-App Offerwall continues to grow throughout the world, publishers are becoming more sophisticated in their approach. Our goal is to give publishers the tools they need to optimize Offerwall performance at a granular level, and Country Multipliers is a great example. It provides a better user experience by equalizing buying power outside of the United States, which drives increased engagement with the Offerwall and brings in additional ad revenue, while complementing IAP for the publishers.”

——Benjamin Chen

EVP Global Developer Relations, Tapjoy

Instead of relying on a single, fixed rate of exchange based on a fiat currency such as the US dollar, Country Multipliers adapt to the unique purchasing power and relative currency exchange rates for different countries, enabling app publishers to more granularly optimize revenue worldwide. In Beta tests, Country Multipliers significantly increased Offer completion rates and the Average Revenue Per Daily Unique Visitors (ARPDUV) rates of Offerwall users in non-US countries.

Jurassic World: Alive

The Game, a theme park builder combined with epic dinosaur battles, used Tapjoy’s Country Multipliers to drive a sharp increase in revenue in Russia. After using Country Multipliers to increase the Offerwall currency exchange rate by three times for Russian users, the app increased its ad-based ARPDUV by 77%. The app also saw a 34% increase in average conversion rate and a 105% in daily ad-based earnings. Ludia quickly scaled the optimization against more apps and saw similar increases in Germany, Brazil and other countries.

“Using Country Multipliers helped Ludia see its best non-currency sale weekday revenue ever in Russia,” said Francois Daoud, VP Marketing at Ludia. “The number of users who are actually completing Offerwall offers has risen in a number of countries, and we’re expecting to see those results continue as we keep Country Multipliers in place. This opens up new possibilities for us as we look to increase revenue outside of the United States.”

——Francois Daoud