Dating App introduces horoscopes

Recently, the American emerging video dating App S'More and Yodha Horoscopes, a horoscope company, jointly launched a free daily horoscope service for users.

S'More is an American video dating app that was officially launched in December 2019. Same as HOLLA, the pictures of both parties are blurry when they first start the video. But the difference is, on Holla the blur will disappear once user is facing the camera directly to ensure user experience. While on S'More, the blur will automatically disappear after the parties start video for 2 minutes. S'More seems to approach this with an attitude of friendship – “communication with the soul before looking at the face”.

In addition to video dating services, S'More also supports data matching services similar to Tinder, but it currently only supports US users. As for the addition of free horoscope services, it is also in relation to the usage habits of American users.

According to data from the Pew Research Center, more than 60% of American adults in the United States believe in astrology. Another Pew survey report also shows that many Americans now talk about constellations and astrolabes, as casually as when talking about the weather. And there are cases in which constellations can even influence people's views and judgments.

S'More CEO Adam Cohen-Aslatei said that he is very happy to provide users with the services they need and the like. He hopes that the daily constellation service can help users make better dating decisions.

This is not the first time that S'More has cross-border cooperation with other companies. In September 2020, S'More also signed a three-month contract with Esquared Hospitality, the catering company related to Bsquare. Every S'More user can get a free drink when they go to the designated restaurant. S'More is very good at increasing user activity and improving user satisfaction by providing added value services.