The 15 Most Popular Luxury Brands Online

4. Rolex

Rolex, the Swiss luxury watch manufacturer, ranks No.4 in the list, which is higher than last year. The world-famous luxury watch company is also at the 78th place of the top 100 list of 2020 World's Most Valuable Brands - Forbes.

Rolex keeps upgrading its after-sale service, which becomes its selling point.

Rolex’s brand image is closely related to sports. And it’s well recognized in the fields of golf, racing, tennis and yacht racing. Some sportsmen, such as Roger Federer, Lindsey Vonn and Philip Alfred Mickelson, are ambassadors of Rolex.

5. Dior

Christian Dior (known as Dior), the French luxury company, ranks No.5 in the list. And it’s famous for its unique collections and premium beauty products. 

In July, 2016, Maria Grazia Chiuri has become Dior’s creative director, making Dior a millennial-friendly brand.

Christian Dior, concentrate on all promotion channels including online promotion, even though it was not willing to start e-commerce business previously.

6. Balenciaga

Kering, the French luxury group, and Balenciaga keeps its place as one of the most fast-growing luxury brands in the world.

Led by designer Demna Gvasalia, Balenciaga restyle its streetwear and leisure wears, which attracts a lot of millennials and Gen Zers. As a result, young people account for 60% of its total consumers. The bold but fashionable designs also leads to a trend among fashion influencers as well as in fashion shows.

Balenciaga has achieved remarkable increase in certain categories (such as handbags, clothing and shoes).

7. Armani

Founded in 1975, Giorgio Armani, the private-owned Italian fashion designer, ranks No.7 in the list. It designs products such as clothing, watches, shoes, jewelry and accessories.

Armani has limited its seven brands into three core brands: Giorgio Armani (upper class), Emporio Armani (intermedia class), and Armani Exchange (targeting at young people). The three brands are the most popular brands with the highest search index.