The 15 Most Popular Luxury Brands Online

12. Cartier

Cartier, the French designer for jewelry, clock and watch, ranks No.12, one place down from last year.

Cartier attracts young luxury buyers, as the young buyers love its bracelet—LOVE and its watch—Cartier Panthère, and young buyers are willing to buy them online. 43% of Cartier’s sales volume comes from consumers under 35. And the trend is even more pronounced in Asia, as a half their consumers there are millennials.

13. Prada

Founded by Mario Prada in 1913, the Italian fashion brand—Prada, is one of the most famous luxury brands in the world.

The growth of its casual sneakers has made it one of the most popular luxury brands online in 2020. It attracts consumers’ attention through instructive promotion campaigns and new product lines (for example, it worked with Adidas and design new sneakers).

However, its efforts are not enough to catch up with the other competitors. Prada drops 4 places, and ranks No.13 in the list.

14. Fendi

Fendi is the only new brand in the list. It’s at the 14th place, and it belongs to LVMH. The brand is getting more and more awareness because celebrities choose to wear it and introduce it in social media platforms.

In 1925, Fendi was founded in Rome, as a designer of fur and fur products. As a private-owned company, Fendi grew in a rapid way. In 1965, Karl Lagerfeld joined Fendi, and pushed Fendi to a higher stage. In 2001, LVMH purchased Fendi, and provided funds for the company’s growth.

15. Lancôme

Lancôme is a French company producing luxury cosmetics, perfume & skin care products. It belongs to L'OREAL PARIS, and it’s one of the most popular online luxury brands in China. Besides, it’s the only luxury brand in the list that only produces beauty products.