How to build your bakery shop atmosphere?

With the growing competition of bakery industry, more and more bakery shops start to pay attention to the importance of decoration and atmosphere of the stores. Some combine floriculture with coffee service to do the crossover marketing, some imitate apple stores to make it high class, and some introduce the concept of online celebrity...

It's all about highlighting your strengths and giving your customers a different experience.

The composition of bakery atmosphere basically includes two parts. The external part includes common combination of the external visual atmosphere such as bakery decoration design, store outside looks. These will determine the first impression of the store from customers.

The internal part incudes the atmosphere of the store, the service status, and the sales atmosphere. Every bakery always has target customers, and if your bakery atmosphere happens to be the taste of your target audience, you will soon have the customer you want.

The atmosphere of the store plays its best only when the two parts are properly matched.

Colour theory in a bakery

Different indoor colour has different effect on the person's psychology and behaviour. For example, the warm colour such as red, orange has the motivating effect, the cool colour such as cyan, blue has calming effect. If the intensity of the colour increases, it also has the motivating effect. The tone of colour needs to be determined by the characteristics of the store and the positioning of the customer. The key is to use colours in a unified and harmonious way, and mix colours appropriately to create an atmosphere and enhance the sense of experience and customer satisfaction.

The collocation of adjacent tone is commonly used at high class scenarios, creating an atmosphere of tranquil and elegant feeling. This kind of consumer likes the tranquil environment and the slow pace.