The 15 Most Popular Luxury Brands Online

No matter how history develops, there will always be rich people in the world, that’s the reason why luxury brands keep their high sales volume. People buy luxury products and services because of their high quality and admirable brand concept. As time goes by, the rankings of the top luxury brands differ. Today, we are going to list the top 15 most popular luxury brands, who perform well this year.

But how to define the ranking? It is based on a research of Luxe Digital, who decided the ranking with the combination of brand value evaluation, voice search percentages and social media index.

In the article, you will find the most eye-catching and most popular brands in 2020, including garments, bags, beauty products, jewelry and watches.

1. Gucci

Gucci ranks No.1 in the list, far ahead of its competitors, while its brand awareness dropped slightly this year. Gucci’s online search index dropped by 19% this year.

Gucci, the Italian fashion brand, performed well in the past few years. Its avantgarde design made it the first choice for the wealthy millennials. The Italian luxury producer keeps its top place in the market of designer sneakers. 

At the same time, the other brands, especially Balenciaga, Valentino, Saint Laurent and Fendi, are catching up with Gucci in 2020. Compared with Gucci, their online popularities are raising during the same period.

Generally speaking, Gucci maintains its leading place in the luxury market, with an average monthly social mention of over 1.1 million times on every social media and digital platforms.

2. Louis Vuitton

Louis Vuitton, the French luxury brand, ranks No.2 in the high-end luxury brand list. Its brand awareness raised after the Virgil Abloh, the famous street fashion designer, became artistic director of its men's wear collection.

Louis Vuitton has established a wide range of partnerships with other brands. It worked with the street fashion brand Supreme, to build a connection with the millennial luxury buyers. It worked with Master＆Dynamic, a premium audio brand with professional headphones and luxury earphones, and designed a premium wireless earphone. And there are many other examples that Louis Vuitton try attract new buyers through cooperation.

According to Forbes, Louis Vuitton is the No.1 luxury brand in the 2020 World's Most Valuable Brands, with an estimated value of $39.8 billion.

3. Chanel

Chanel, the fashion house that focuses on women's high fashion, ranks No.3 in the top list, one place lower than last year. The French luxury brand’s total estimated value increased, while its brand value is only $9 billion ($1 billion per year).

Interestingly enough, Chanel merely enters e-commerce, but it makes a considerable success in other digital domains. Its amazing visual effects and its appealing stories have attracted the attentions of all video platforms. It’s particularly good at producing video ad series that tell stories or display celebrities.

Chanel is still a private company owned by Alain and Gerard Wertheimer, progeny of Pierre Wertheimer. And Pierre Wertheimer is Coco Chanel’s first business partner. Its product series include garments, perfumes, bags and watches. The brand is famous for its “little black dress”, its N°5 Eau de Parfum and its suits.