What signs did Yalla release in its first financial report since publicly traded

YOYO’s page design is quite simple, mainly with white as the background, purple as the auxiliary and yellow as the matching colour. All the colours selected are the favourite colours of the Arab nation, while other colours are rare. In addition, YOYO only has three first-level menus of live Match, message and home page, and no complex gameplay such as families, guardians, and levels, so the threshold for use is relatively low. YOYO is currently in the Top100 for non-game apps on Google Play in eight countries, including Kuwait and Qatar, and occasionally in Saudi Arabia.

Whether YOYO will become another growing engine for Yalla Group in the future remains to be seen. Another interesting thing is that YOYO and Yalla’s direct competition with the same name as YOYO, another voice chat App, will also save some keyword purchasing costs. Whether this is a coincidence, or a deliberate choice is unclear.

In addition, in addition to searching for new product growth engine, Yalla Group seems to be also intends to expand its own strategic market, over the past few years Yalla Group, deep in the Middle East market and in the crowded social entertainment track in the Middle East became a social Middle East first crossed the line first, but in the future Yalla Group wants to be more valuable social stocks, it is not enough to only satisfy customers in the Middle East.

At this stage, in addition to YOYO appearing in the Top100 of non-game apps on Google Play in Italy, referring to the European market, Yalla Group appears to be interested in its Middle East neighbour, Pakistan. In addition to hiring in Arabic, Indonesian and Turkish, the Yalla Group is also looking for talent in Urdu, the national language of Pakistan, according to recruitment data from Boss Direct Recruitment by Hangzhou-based company Yalla Technology. Pakistan is a typical emerging market, but Tinder’s ban and the absence of a head-dating App is a big temptation. But avoiding the same problems as Tinder encountered is also a problem the Yalla Group needs to solve.