SHEIN Lead the Race to Buy British Fashion Retailer Giant Arcadia

Second, for ODM suppliers, SHEIN requires them to have the basic design and manufacturing capacity, and be able to make their own contributions for supply. For such suppliers, “the factory area shall not be less than 1000 square meters”, the workshop parking space shall not be less than 50 people, and the delivery period shall be “10-15 days”. During the period, ODM suppliers shall complete a series of work from design, plate making, production to delivery, and have the production capacity of “100-500 pieces”. The ODM suppliers mainly produce Yoga suits, swimsuits, European and American women’s wear, children’s wear, light businessmen’s wear (shirts, polo shirts, trousers), home wear, Middle East dresses, crochets, sweaters, jeans, etc.

Third, for FOB and ODM suppliers, SHEIN puts forward several “bonus items” for potential cooperative suppliers under the same conditions:

· Priority in Pearl River Delta

· Factory 5S management is preferred

· Good at the production mode of quick return of small order

· bear business license and issue VAT invoice

· Integration of R & D and production (with design department and version room) (for ODM suppliers)

Fourth, in addition to FOB and ODM sellers, SHEIN also has investment demand for secondary process plants. “Have business license; washing, printing and dyeing plants need to have environmental protection certificate; washing and dyeing plant area is more than 1000 square meters; printing, embroidery and composite plant area is more than 500 square meters; the remaining plant area is more than 300 square meters” is the basic requirement of SHEIN for secondary process plants. The manufacturers meeting the requirements will be responsible for SHEIN’s washing, dyeing, printing, embroidery, composite, pleated cotton, cloth bag buckle, burning, computer nail beads, crimping, special machine, hot stamping and other business.

An insider close to SHEIN told Houlong School that he had “entered SHEIN as a brand” and was responsible for logistics and transportation. In addition to the mature production ecological chain in Guangdong, the “Pearl River Delta region” specially marked in the new investment invitation statement this time seems to be the “strategic position” for SHEIN to accurately win. In addition, Zhejiang is also the point for SHEIN to vigorously lay out, and the American outdoor home brand Outer, which it participated in the investment before, is also the focus of SHEIN’s efforts. It is also a product produced in Ningbo area of Zhejiang Province. If there is any connection here, it is worth studying.

SHEIN’s GMV of nearly 10 billion dollars in 2020 has obviously not reached the growth ceiling. Whether SHEIN under the “department store model” can complete its IPO in 2021 as the outside world guessed, and whether the layout of the British market can enable SHEIN to embrace the second 10 billion dollars, it is worth paying attention to!