Advertisement
Three things in particular make it hard to compete with Google in search, including brands, eyeballs and data. Apple has strengths in all three areas.
Apple already has Siri in this area, and the company's name itself extends to services. As for eyeballs, keeping the default location on their devices as their own search engine would immediately generate a large number of users and avoid what the U.S. Department of Justice says gives the Google an unfair advantage. Starting with the latest version of iOS, Apple will collect data from billions of queries to help it make the results more relevant.
Advertisement
Google has a fourth advantage in search, but that could prove to be an even bigger stumbling block, at least for Apple shareholders: monetization. Generating more advertising revenue per search than any other company, Google has been able to funnel huge amounts of cash, to $30 billion last year, to many companies that put their services in a prominent position.
Google also has a strong incentive to keep its payments to Apple high enough to deter the iPhone maker itself from trying to enter the search space. But as Apple's intense interest in search suggests, things may finally be starting to change.
Advertisement
- Previous article
- PayPal Q3 transactions hit record total: $247 billion
- Next article
- Local News’ Transition to Paid Content In the Context of Layoffs, Mergers and Bankruptcies I
Advertisement
OTHER NEWS
Social methods: The phone calls make us feel better than text communicating
BY Diana
Microsoft’s Xbox Game Pass Exceeds 18 Million Subscribers
BY Campbell
Local News’ Transition to Paid Content In the Context of Layoffs, Mergers and Bankruptcies II
BY Jessica
Flipkart and Amazon Will Face Fierce Competition from JioMart
BY Shawn
Top 10 Game Developers of 2020 (II)
BY Cooper
Fortnite Tops 350 Million Registered Players
BY Lori
RECENT NEWS
-
How to Download and Install Wyze App for Free?
-
How to Download and Install VIX for Free?
-
How to Download and Install Minecraft?
-
How to Get Free Units in Marvel Contest of Champions?
-
How to Get Free Strawberries in Transformice?
-
Indian Kids-Focused Fintech Platform Junio Has Raised Seed Capita