Facebook Launches New Fund-raising Tool Drives

Although this feature has been launched today, Facebook’s initial blog post stated that this feature may not be widely available to everyone in a few weeks.

Facebook notes that all posts in Community Help, including Drives, will be censored to ensure that they do not violate Facebook's Community standards or Community Help product policies. These policies ban insensitive and promotional content, spam, untrue posts and posts from users under 18. The company also stated that if a post is found to be in violation, they will take it down.

Drives is one of several initiatives Facebook announced today around holiday giving. The company also said it would provide eligible donations of up to $7 million to U.S. nonprofits on December 1st Charity Day and exclusively run its own fund-raising event, Peace Through Music: A Global Event for Social Justice, on Facebook Live. The event will be held on December 1st at 12pm US time and there will be Aloe Blacc, Billie Eilish, Becky G, Carlos Santana, Cindy Blackman Santana, Killer Mike, Ringo Starr, Skip Marley and more. The campaign will also include The Playing for Change Foundation, The United Nations Population Fund, Sankofa, Silkroad and The Rock & Roll Hall of Fame Foundation.

At the same time, Instagram will soon have access to a new financing vehicle. Instagram users can now raise money through Stories and stickers on Instagram Live. A new feature will allow Instagram users to post fund-raising information on their Instagram feeds, but Facebook did not provide a specific time when the feature will be launched.