The Third Day of Google Developer Days: US Users’ Web Traffic Surges

The global spread of the epidemic changed users’ consumption behavior and online behavior, and also put forward new requirements for developers. On November 18, the third day of Google Developer Days, Gu Sheng, head of Google Web ecology in China, had a presentation about “How Web Technology Helps Offshore Enterprises”, and provided the following answers to the problem developers concerned about.

Gu Sheng said that developers’ first focus should be on the dramatic changes in users’ consumption behaviors. In May 2020, bicycle sales in the US market increased by 75% year-on-year. More and more users choose to travel in a healthy way. The duration of video calls increased by 50%. The proportion of users choosing online shopping was 30%, compared with only 15% in January.

Secondly, they should pay heed to the changes of Web users’ behavioral characteristics. For most enterprises in the United States, they need to rely on websites, no matter to obtain customers or to boost transactions. In the past few months, users’ stay time on Chrome and the number of pages visited have reached a new height; users have reduced the time they go out, and they prefer to surf with PC rather than mobile phones; the websites that users prefer to visit have changed to entertainment, diet, health, pets, etc., instead of real estate, automobile, tourism and others. So how can manufacturers and enterprises cope with the challenges brought by the dual changes of consuming behaviors and maintain stable growth?